Monday May 10th, 2010

The Cherry & the Pit

A continuing series that highlights books recently acquired by publishing houses for future release. Each post features a book we’re looking forward to, and a book we’re . . . not.

The Cherry:

Lisa Fain’s The Homesick Texan Cookbook, based on a blog of the same name, documenting her trials recreating Texas food in Manhattan with photos, stories and recipes.

The Pit:

Tim Sinclair’s Re-Marketing a Remarkable Jesus. In an age where Christianity is quickly declining in America, is it possible to use the marketing principles businesses like Nike, Apple and others who have marketed so creatively to explain to a new generation the person of Christ? It’s not only possible, but it’s essential.