A continuing series that highlights books recently acquired by publishing houses for future release. Each post features a book we’re looking forward to, and a book we’re . . . not.
The Cherry:
Lisa Fain’s The Homesick Texan Cookbook, based on a blog of the same name, documenting her trials recreating Texas food in Manhattan with photos, stories and recipes.
The Pit:
Tim Sinclair’s Re-Marketing a Remarkable Jesus. In an age where Christianity is quickly declining in America, is it possible to use the marketing principles businesses like Nike, Apple and others who have marketed so creatively to explain to a new generation the person of Christ? It’s not only possible, but it’s essential.
That reminds me of Bruce Barton’s 1925 best-seller, The Man Nobody Knows, which recast Jesus for the Jazz Age as a founding father of modern business and marketing.
I’m a bit bias (being the author and all), but I’d encourage you to check out my blog. You’ll get a much better idea of the style and content behind “Re-Marketing a Remarkable Jesus” than from the three sentence blurb you posted. For the record, the book is due out in April of 2011 from Kregel.