The group Publishing Perspectives has started a blog called The Cork-Lined Room, where, starting Monday, they will be leading a discussion of Marcel Proust’s masterwork, Les Plaisirs et les Jours, a collection of his early columns and other journalism.

No, no, it’s In Search of Lost Time.

The group offers 10 reasons why you should use this opportunity to read along. No. 3:

You’ll impress your friends. Consider the following piece of dialogue.  Them: “Did you catch last night’s episode of Lost?” You: “No, sorry, I was so enthralled reading Marcel Proust’s In Search of Lost Time that I couldn’t bring myself to turn on the television.” Game, Set and Match. (Of course, you should say it nicely.)